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How Will College Affect the Financial Future of Today's Teens?

Is college worth the expense? Today's teens will work at least 8 years to break even on the average cost of tuition, yet they are less likely to be able to build assets than past generations. How can parents help shift habits and thinking around college to support their teen's financial future?

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How does fear affect your financial decisions? Neuroscientists weigh in.

The emerging science of neuroeconomics, which combines neuroscience with economics and psychology, has made amazing findings about the brain and investing-related emotions using imaging technology. These studies have found that the survival wiring in your brain, which makes you desire reward and avoid risk or pain, has stronger grounding than your logical wiring. Put to the test, your desire to avoid pain – which always outweighs the desire for reward – will usually win over logic.

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College in the Fall? A few things to consider

Planning for the upcoming college year is an interesting topic to say the least. We know that with the level of uncertainty, many families are trying to figure out how best to handle school. While it’s unlikely that college students will be presented with a clear path for the upcoming school year, we are hoping to provide information that will help families make a decision that is a good fit for their family.

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