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Neuroscience, Fear and Your Money

The emerging science of neuroeconomics, which combines neuroscience with economics and psychology, has made amazing findings about the brain and investing-related emotions using imaging technology. These studies have found that the survival wiring in your brain, which makes you desire reward and avoid risk or pain, has stronger grounding than your logical wiring. Put to the test, your desire to avoid pain – which always outweighs the desire for reward – will usually win over logic.

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When is college tuition too expensive?

As I discuss in my college planning workshops, it is important to consider what the expense of college will mean to the student 5, 10, 50 years down the line. In adulthood, student loan debt can have a significant impact on relationships, as well as the ability to purchase a home, educate future generations and even retire. Based on what I’m seeing I'm hoping that parents will begin to shift our thinking towards a more discerning, consumer based approach to college selection.

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Long-Term Care Insurance Offers More Choices

With all of the improvements and added features of long-term care policies, more Americans may begin to take another look at this product. And while long-term care insurance isn’t for everyone, it may be a great addition to your retirement plan.

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Deciphering Financial Aid Alphabet Soup

If you’re having trouble navigating your way through the modern financial aid system, you’re not alone. Finding, applying and receiving different types of financial aid can be one of the biggest headaches associated with college-bound children or grandchildren. But it doesn’t have to be that way.

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